Purpose of Policy
We are committed to protecting your personal information and being transparent about what
information we hold about you.
Using personal information allows us to develop a better understanding of our patrons and in
turn to provide you with relevant and timely information about the work that we do – both on
and off stage.
The purpose of this policy is to give you a clear explanation about how we [and all of our
subsidiaries] collect and use the information we collect from you directly and from third
We use your information in accordance with all applicable laws concerning the protection of
personal information. This policy explains:
– What information we may collect about you
– How we may use that information
– In what situations we may disclose your details to third parties
– Information about how we keep your personal information secure, how we maintain it for
and your rights to be able to access it
If you have any queries about this policy, please contact email@example.com
Who we are
Alchemy Promotions Limited and its associate companies are part of the The MJR
Group; an event promoter and venue operator. We are registered as a company in
England and Wales under registration number 08423282.
We collect various types of information and in a number of ways:
Information you give us
For example when you register on our website or purchase tickets from our event partners,
we may store personal information you give us such as your name, email address and postal
address. We may also store a record of your purchases.
Information about your interactions with us
For example, when you visit our website, we may collect information about the browser
you’re using, your IP address (this is a number that identifies a specific network device on the
internet and is required for your device to communicate with websites), what sites you came
from and how you interact with our content.
When we send you an email we may collect information on how you respond such as the
number of times you have opened emails or the links in them that are clicked.
We may also hold information on interests and demographic categories inferred from your
interactions with us in order to provide you a better service and to provide you with more
focused information. For example, if you buy tickets to a certain show and lots of people who
went to that show also bought tickets for a different concert, we might send you information
about that concert.
Please see our Cookies Policy at the bottom of this document for more information.
Sensitive personal data
Data Protection law recognises that certain categories of personal information are more
sensitive such as health information, race, religious beliefs and political opinions. We do not
collect this type of information about our patrons unless there is a clear reason for doing so.
In the event of a data breach, in accordance with GDPR regulation, we will disclose to the
ICO regulator within 72 hours.
There are three bases under which we may process your data:
When you make a purchase from us, you are entering into a contract with us. In order to
perform this contract we need to process and store your data. For example we may need to
contact you by email in the case of cancellation of a show, or in the case of problems with
Legitimate business interests
In certain situations we collect and process your personal for purposes that are in our
legitimate organisational interests. However we only do this if there is no overriding
prejudice to you by using your personal information in this way. We describe below all
situations where we may use this basis for processing.
With your explicit consent
For any situations where the two bases above are not appropriate, we will instead ask for your
explicit consent before using your personal information in that specific situation.
We aim to communicate with you about the work that we do in ways that you find relevant,
timely and respectful. To do this we use data that we have stored about you, such as what
events you have booked for in the past, as well as any interactions or preferences you may
have told us about.
We use our legitimate organisational interest as the legal basis for the following
communications. In the case of email, we will give you an opportunity to opt out of receiving
them during your first purchase with us or registering to receive direct marketing from our
websites. If you do not opt out, we will provide you with an option to unsubscribe in every
email that we subsequently send you, or you can alternatively use the contact details at the
end of this policy.
In the case of online behavioural advertising, we may work with other companies to show
you advertisements we think you may find relevant and useful based on information collected
by us or third parties and/or may be based on your activities on our websites or third party
sites. This may include advertisements from us displayed on other companies’ sites. You can
Other processing activities
In addition to marketing communications, we also process personal information in the
following ways that are within our legitimate organisational interests:
We may analyse data we hold about you to ensure that the content and timing of
communications that we send you are as relevant to you as possible.
We may analyse data we hold about you in order to identify and prevent fraud.
In order to improve our website we may analyse information about how you use it and the
content and ads that you interact with.
In all of the above cases we will always keep your rights and interests at the forefront to
ensure they are not overridden by your own interests or fundamental rights and freedoms.
You have the right to object to any of this processing at any time. If you wish to do this,
please use the contact details at the end of this policy. Please bear in mind that if you object
this may affect our ability to carry out tasks above that are for your benefit.
There are certain circumstances under which we may disclose your personal information to
third parties. These are as follows:
To our own service providers who process data on our behalf and on our instructions (for
example our ticketing system software provider). In these cases we require that these third
parties comply strictly with our instructions and with data protection laws, for example
around security of personal data.
Where we are under a duty to disclose your personal information in order to comply with any
legal obligation (for example to government bodies and law enforcement agencies).
Maintaining your personal information
When you have purchased a ticket or signed up to our mailing lists, we may store your
personal information indefinitely such that for any subsequent purchases or interactions you
make we are able to link them back to a single unique record that we hold for you on our
If there are aspects of your record that are inaccurate or that you would like to remove, you
can do so by using the contact details at the end of this policy to get in touch.
Any objections you make to any processing of your data will be stored against your record on
our system so that we can comply with your requests.
Security of your personal information
We will put in place appropriate safeguards (both in terms of our procedures and the
technology we use) to keep your personal information as secure as possible. We will ensure
that any third parties we use for processing your personal information do the same.
We will not transfer, process or store your data anywhere that is outside of the European
Your rights to your personal information
You have a right to request a copy of the personal information that we hold about you and to
have any inaccuracies in this data corrected. Please use the contact details at the end of this
policy if you would like to exercise this right.
What we will do if there is an update to this policy
From time to time we may change our privacy practices. We will notify you of any changes
to this Policy as required by law. We will also post an updated copy on our website. It will
have a different date from the one set out below. Please check our site periodically for
Contact details and further information
and in particular if you would like to object to any processing of your personal information
that we carry out for our legitimate organisational interests.
The MJR Group
Last Updated- May 2018
Next Review Date- November 2018
enabling that website to ‘remember’ you.
a) What is a cookie?
A cookie is a small, often encrypted text file that is stored on your computer or mobile device
by a website’s server and only that server will be able to retrieve or read the contents of that
cookie. Each cookie is unique to your web browser. It will contain some anonymous
information such as a unique identifier and the site name and some digits and numbers. It is
used to help users navigate websites efficiently and perform certain functions.
b) What cookies are used on our websites
On The MJR Group websites or websites that partner with events promoted by The MJR
Group we may use the following cookies:
i) Compliance cookies
and therefore do not need to be presented with this consent request message again
ii) Analytics cookies
These cookies allow us to count page visits and traffic sources so we can measure and
improve the performance of our site, using a service provided by Google Analytics.
iii) Third party cookies
These cookies may be set through our website by other companies. Data may be collected by
these companies that enable them to serve up adverts on other sites that are relevant to your
interests. You can opt out of receiving personalise ads by either clicking on the blue icon that
typically appears in the corner of the ads or clicking on the three dots next to a “Sponsored”
advert and selecting ‘Hide Ad’.
iv) Session cookies
These cookies store temporary information to enable site functionality. They are
automatically deleted when you close your browser.
v) Functional cookies
These are cookies used for core site functionality.
c) How to configure your cookie preferences
Every browser program (such as Internet Explorer, Firefox, Safari, Google Chrome etc)
provides the ability for the user to configure their preferences. Refer to the help section of
your particular browser to find out how to configure your own preference.
d) Frequently asked questions
i) What has changed and how does it affect me?
We have always used cookies to create the most secure and effective website for our
customers. As part of a change in legislation, all websites are now required to provide
additional information on what cookies are, how they are used and what benefits they bring.
These changes will not affect the way in which you currently use our website.
ii) Do I need to accept cookies?
The current changes to our website simply explain what cookies are, how we use them and
what benefits they bring. You are not currently required to do anything, other than read our
iii )Do cookies mean I could get cold calls or emails?
We never use the data gathered through cookies to contact you via post, email or phone.
iv) Can cookies allow others access to my computer’s hard drive?
The cookies we use cannot look into your computer, smart phone or web-enabled device and
obtain information about you or your family or read any material kept on your hard drive.
v) If I use a public computer, will someone be able to get my details from the cookies?
Our cookies cannot be used by anyone else who has access to the computer to find out
anything about you, other than the fact that someone using the computer may have visited a
More information about cookies can be found onwww.allaboutcookies.org
Last Updated- May 2018
Next Review Date- November 2018